About King Basmati Rice
A Tradition of Excellence in Every Grain
At King Basmati Rice, we are dedicated to delivering premium Long Grain Basmati and Long Grain Sella rice to wholesale and retail partners across the United States. Rooted in tradition and guided by quality, our brand represents a commitment to authenticity, craftsmanship, and dependable supply.
Rice is not just a product to us—it is a legacy. For generations, Pakistan has been recognized as one of the world’s finest regions for cultivating Basmati rice, prized for its natural aroma, elongated grains, and refined texture. At King Basmati Rice, we honor this heritage by ensuring that every grain reflects the excellence of its origin.
Sourced from Pakistan’s Finest Rice Regions
Our rice is carefully sourced from trusted mills located in Pakistan’s prime rice-growing regions, where fertile soil, and ideal climate conditions come together to produce exceptional crops. These regions are known globally for yielding rice with superior fragrance, purity, and cooking performance.
By working closely with experienced growers and millers, we maintain strict control over sourcing, processing, and quality—ensuring our products remain true to their origin and consistent in every shipment.
Crafted for Quality, Consistency & Performance
Quality is at the core of everything we do. From harvesting to packaging and distribution, our rice undergoes careful inspection and grading to meet professional standards expected by distributors, retailers, and foodservice operators.
- Our Long Grain Basmati Rice is naturally aromatic, delicately aged, and known for exceptional elongation and softness after cooking.
- Our Long Grain Sella Rice is parboiled to enhance grain strength, nutritional stability, and reliability—ideal for high-volume kitchens and professional use.
Each variety is selected to deliver consistent results, visual appeal, and superior taste.
Ownership & Management
King Basmati Rice is proudly owned and operated by PrimeVision Enterprise LLC, a U.S.-based company headquartered in Maryland, United States. PrimeVision Enterprise LLC oversees the brand’s strategic direction, sourcing partnerships, quality standards, and nationwide distribution operations.
As a U.S.-registered business, PrimeVision Enterprise LLC is committed to conducting trade with transparency, professionalism, and full compliance with applicable U.S. regulations. The company’s leadership brings a strong focus on building long-term relationships with growers, millers, distributors, and foodservice partners—ensuring that King Basmati Rice remains a trusted name in the wholesale rice market.
Through responsible sourcing, disciplined quality control, and dependable supply chain management, PrimeVision Enterprise LLC continues to strengthen King Basmati Rice as a premium brand serving customers across the United States.